From PR to profit...(without the pain!)

Day 1: February 9th 2010
Day 2: April 8th 2010

The current downturn is causing law firms to review the costs of their marketting efforts as well as the return-on-investment of each activity.
Experts suggest that Public Relations can offer the most cost-effective route to communicate successfully to current as well as potential new clients.
But Public Relations is not a simple tool. Some law firms suggest that dealing with the media can be the most difficult and unsatisfying part of their marketing efforts. How to profit from PR without the pain is a great opportunity but currently also a major challenge for law firms. A unique two-part advanced training programme for law firms seeking to use the full potential of Public Relations to increase their profitability without increasing their marketing spend.

Programme Leaders:
• Iain Rodger, Maltin PR, London
• Chris Scoble, Esprima Consulting

Panel Members include:
• Almudena Vigil, El Economista
• Arantxa Corella, Cinco Días
• Borja Martínez-Echevarría, Negocio
• José María López Agúndez & Carlos García-León, Expansión
• Scott Appleton, Iberian Lawyer


 View course program